Our clients are both North American companies seeking national and international exposure, as well as global companies seeking to profit from a strong North American presence.
Client Testimonials:
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"Your special assistance allowed us to refocus our marketing plan and select a new market niche where the company could compete effectively."
-- A Top Multinational Insurance Company
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"Your understanding of branding and ability to go beyond the plant engineer to reach a broad range of purchasing decision influencers, as well as your ability to communicate with our network of distributors, management, marketing, and engineering teams in California and Illinois, has helped [us] to expand in a way that was beyond my expectations. . . . Today, in less than a year, our markets are much more aware of [our] brand.
The strategy you developed has quickly positioned our company, once again, as the market leader.
The PR you prepare connects with emerging opportunities As a result, we are penetrating customer prospects at higher levels than ever before—reaching deep into the supply chain—and consequently selling larger, more profitable structures.
In addition, you have presented a newsletter concept for communicating the…brand strategy to our distributor network. This has assisted the management team in communicating change and gaining support by leading the sales force into a new era. Your concept of an internal newsletter has actively presented the brand strategy to our sales team and has enabled us to convey some difficult values and behavioral expectations that include brand leadership, unity of purpose, and clearly defined goals.
Business Strategies and Beyond has performed outstanding work for [us]. In fact, I anticipate working with you again on future acquisitions."
-- U.S. President/CEO of a Hazardous Storage Containment Company, owned by a Private Equity Group
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"Business Strategies & Beyond does a great job in managing [our company’s] brand. They understand our customers and prepare the strategic initiatives, press releases, ads and collateral materials that enable us to continually connect to each of the purchasing decision influencers who work in pharmaceutical laboratories, contract manufacturing companies and mid-sized production facilities".
-- Pharmaceutical Process Equipment Manufacturer, Denmark
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"Your concept of advertising and PR support has proved over and over to be quite successful. We are very excited about the PR pickup rate and favorable positioning we continually receive. My sales engineers are probably the busiest in the market and ask that we keep it going. It’s the successful mesh of advertising, press releases, feature articles and Buyers’ Guide Directories that you provided that helped to put us up front. "
--U.S. Supplier of Specialty Metal
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"When we began our relationship with Business Strategies & Beyond we had virtually no U.S. market presence, no marketing plan or philosophy, and little in the way of marketing tools. From the onset of our relationship, they “rolled their sleeves up”, and jumped into our business, discussing our strengths, weaknesses, products, previous sales methods and techniques, and virtually all aspects of our business. They performed an analysis of the markets in which we were involved and also the markets in which they believed we had potential. They developed a long-term strategy and a marketing platform to improve our brand recognition, product recognition, market recognition and application recognition.
In short, we have enjoyed phenomenal growth. Their expertise has impacted our operations in addition to our marketing efforts."
-- Pump Manufacturer, Sweden
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"As you are aware, our company enjoys an excellent reputation in Europe where we are recognized as the Number One manufacturer of process equipment and instrumentation within our market sector. Our challenge was to establish the company brand in the North American marketplace, and we’ve seen impressive results. We value your ability to work closely with us in developing marketing strategies and public relations. Although our product line is market-specific, Business Strategies & Beyond writes our materials to appeal to the people who are most affected by the solutions our products and services can provide. We are pleased with the results in our brand awareness programs as measured by the growth of our company through increased sales and name recognition that we see at trade shows and networking events."
-- Instrument Manufacturer, Denmark
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"Our efforts bear fruit in the form of leads. Clearly our ad/PR mixture and strategic focus is working."
-- U.S. Plastics Manufacturer
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"We have achieved levels of never-before realized customer recognition, and the 75 – 80% increase in lead response has not resulted in increases in our advertising expenditures."
--Process Equipment Manufacturer
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